About me
Hi there!
Welcome to my digital space! I'm thrilled to have you here. I'm Emily Cay, a passionate student of e-commerce management with a keen interest in digital marketing.
Since discovering the boundless potential of the digital landscape, I've been fascinated by its power to connect people, drive innovation, and revolutionize businesses.
During my academic journey, I interned at both a B2B startup in Sydney, Australia, and Topvisible, a prominent marketing agency based in Malmö, Sweden. These experiences and the opportunity to work alongside seasoned professionals provided me with hands-on experience while gaining valuable industry insights.
Thank you for taking the time to learn about my journey so far. Please explore my website to get a glimpse of the projects I've worked on.
Relevant Experience
Marketing Intern
Malmö, Sweden
2023/09 - 2024/04
During my time at Topvisible, I was involved in diverse marketing projects aimed at driving growth for the company. I conducted competitive analysis to identify market trends and contributed to lead generation efforts. Additionally, I managed projects to create engaging video content for social media platforms and optimized digital ads to enhance brand visibility.
Marketing Intern
Sydney, Australia
2023/03 - 2023/05
At Avarni, I gained valuable experience shadowing the Head of Marketing, where I learned to develop and execute effective marketing strategies. I was responsible for creating newsletters and managing audience lists, as well as producing infographics and blog content to support our marketing efforts. Additionally, I collaborated closely with cross-functional teams to align marketing initiatives with business goals.
Education & Certifications
E-commerce management
IHM Business School 2024
I completed a comprehensive program in E-commerce Management at IHM Business School. This curriculum covered digital marketing, sales, analysis, project management, e-commerce logistics and more.
Through two internships totaling 40 weeks, I gained practical experience and insights into real-world business operations.
In my spare time, I’m eager to stay up to date and sharpen my skills through sources such as LinkedIn Learning.
Carousel of selected certifications
Skills & Proficiencies
Professional Skills
Digital marketing strategy
Developing comprehensive digital marketing strategies that align with business objectives, target audience insights, and industry trends.
Content Marketing
Creating compelling and engaging content across various platforms to attract, engage, and retain target audiences throughout the customer journey.
Social media marketing
Leveraging social media platforms to build brand awareness, drive engagement, and foster meaningful connections with followers.
SEO/SEM
Keyword research, on-page optimization, and strategies to improve online visibility and drive website traffic.
Paid Social
Planning, executing, and optimizing paid social media campaigns across various platforms to achieve marketing objectives and maximize ROI.
Google Ads & GA4
Campaign setup, management, and optimization for traffic, leads, and conversions. Experience in Google Analytics 4 (GA4) for tracking, analyzing, and optimizing marketing strategies based on website data and user behavior.
Adobe Suite
Experience in Lightroom, Photoshop, Premiere Pro and Audition.
Wordpress
Utilizing features of WordPress, including the layout builder and Elementor, to design and develop visually appealing and user-friendly websites that effectively communicate brand messaging and drive conversions.
Projects
SEO for a startup website
The project I’m currently in involves conducting keyword research, implementing on-page and off-page optimization strategies, and fine-tuning content to improve search engine rankings. My goal is to significantly enhance the website’s online visibility, drive organic trafic growth, and overall success in the digital landscape.
Video content for lead generation efforts
At Topvisible, I led the initiative to kickstart video content creation for lead generation efforts. This project encompassed in-depth competitor and market analysis, crafting comprehensive content plans, and mastering various Adobe programs for content creation and editing. I coordinated all aspects of video production, from scheduling filming sessions to hands-on filming, editing, and finally, publication of engaging content.
Selected works: Blogs
Adhering to a content plan, I produced blog posts with SEO in mind on various topics to continue building on topic clusters. I undertook the entire process, from conducting research and writing to designing infographics, internal linking, and publishing.
(Swedish example)
Selected works: Social Media
I've crafted creative assets across diverse platforms and for various purposes, including developing informative content, infographics, and creatives for AB testing initiatives.
Infographic: Scope 1, 2 and 3 emissions
Infographic: Customer Journey
A/B test creatives for a LinkedIn campaign
Selected works: Email newsletter
I was responsible for creating and building the monthly newsletter in HubSpot. I had to write captivating content, create imagery, link to relevant pages, make sure the settings were correct, edit audience lists, and keep track of KPIs after sending.
