Emily Cay
E-commerce & Marketing
Hi there!
Welcome to my digital space, I'm thrilled to have you here! I'm
Emily Cay, an ambitious individual with a keen interest in digital
marketing and e-commerce.
During my academic journey, I interned at a B2B tech startup
abroad and a local marketing agency. These experiences and the
opportunity to work alongside seasoned professionals provided
me with hands-on experience while gaining valuable industry
insights. Driven by a passion for innovation, I’ve since launched
projects and my own marketing freelance business
Thank you for taking the time to learn about my journey so far.
Please explore my website to get a glimpse of the projects I've
worked on.
Carousel of selected certifications
IHM Business School 2024
- E-commerce management & Marketing
Relevant coursework: Business Acumen, Digital Marketing,
Digital Sales, Analytics & Conversion (GA4), Project
Management, Business Economics, Business Law.
Through two internships totalling 40 weeks, I gained
practical experience and insights into real-world business
operations.
In my spare time, I’m eager to stay up to date and sharpen
my skills through sources such as LinkedIn Learning,
webinars, podcast and more.
Education &
Certifications
- Digital marketing strategy
- Developing comprehensive digital marketing
strategies that align with business objectives,
target audience insights, and industry trends.
- Content Marketing
- Creating compelling and engaging content across
various platforms to attract, engage, and retain
target audiences throughout the customer journey.
Skills & Proficiencies
- SEO/SEM
- Keyword research, on-page
optimization, and strategies to improve
online visibility and drive website traffic.
- Google Ads & GA4
- Campaign setup, management, and optimization for traffic,
leads, and conversions. Experience in Google Analytics 4
(GA4) for tracking, analyzing, and optimizing marketing
strategies based on website data and user behavior.
- Paid Social
- Planning, executing, and optimizing paid social
media campaigns across various platforms to
achieve marketing objectives and maximize ROI.
- Webb optimisation
- Utilizing features of Figma & WordPress to design and
develop visually appealing and user-friendly websites
that effectively communicate brand messaging and drive
conversions.
- Creative Creation
- Experience in Lightroom, Photoshop,
Premiere Pro and Audition.
- E-commerce Management
- Hands-on experience managing a Shopify
store, with a focus on optimizing user
experience and driving online sales.
Experience
- Involved in diverse marketing projects aimed at driving growth for the
company. Conducted competitive analysis to identify market trends and
contributed to lead generation efforts. Additionally, I managed projects to
create engaging video content for social media platforms and optimized digital
ads to enhance brand visibility.
Marketing Intern
- Malmö, Sweden
- 2023/09 - 2024/04
- Gained valuable experience shadowing the Head of Marketing, where I learned
to develop and execute effective marketing strategies. Was responsible for
creating newsletters and managing audience lists, as well as producing
infographics and blog content to support our marketing efforts.
Marketing Intern
- Sydney, Australia
- 2023/03 - 2023/05
- Developed a user-friendly website for Svanbergs Accounting with Figma and
WordPress Elementor. Aligned functionality with brand goals and optimized
SEO to enhance visibility and drive organic traffic.
Self employed
- Remote
- 2024/11 - Ongoing
Freelancing
Selected works: Website design
I designed and developed a website for Svanbergs Accounting, using Figma for layouts and WordPress
Elementor for site building. Collaborating closely with the client, I ensured the design reflected their brand and
goals, listening to their feedback throughout the process. I also enhanced the site’s SEO with on-page
optimizations, keyword research, and content improvements to boost visibility and drive organic traffic.
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Selected works: Content Strategy
Developed a comprehensive content strategy, including a detailed content plan with topic suggestions,
prioritization, audience targeting, and knowledge levels using dropdown menus for ease of use. Additionally,
created a content schedule outlining posting dates and content production days to ensure consistent and
strategic execution.
Content plan
Content calender
Content plan in Excel, featuring dropdown menus for ease of use.
Activity plan that outlines the schedule for content posting, including designated content recording days.
Selected works: Social Media
Crafted engaging and informative content, both as stills and videos, by closely adhering to the content plan and
brand guidelines. Ensured every piece aligned with the brand’s voice and objectives.
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Selected works: Creatives
I've crafted creative assets across diverse platforms and for various purposes, including developing
informative content, infographics, and creatives for AB testing.
Infographic: Scope 1, 2 and 3 emissions
A/B test creatives for a LinkedIn
campaign